1. Look, we started doubling down on video ads six months ago and saw a 35% bump in lead gen—definitely not magic, but worth the effort. Still scratching my head on how to accurately track long-term ROI beyond just immediate sales. Anyone cracked that nut yet?

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1. Look, we started doubling down on video ads six months ago and saw a 35% bump in lead gen—definitely not magic, but worth the effort. Still scratching my head on how to accurately track long-term ROI beyond just immediate sales