After a pricing change, some SaaS companies face a tough choice: accept a 31%...

https://trentonsexcellentthoughtss.evergrovio.com/posts/how-to-separate-one-time-buyers-from-loyal-customers-in-pricing-analysis

After a pricing change, some SaaS companies face a tough choice: accept a 31% drop in conversions or push for a 22% lift in revenue