Conversational search engines pull from deep archives, often resurfacing...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull from deep archives, often resurfacing negative content you thought was buried years ago. To protect your reputation today, you must pivot from static SEO toward active narrative management