digital marketing
https://digitalmarketingnews.birchreport.com/posts/why-digital-marketing-still-matters-for-local-service-providers
Digital marketing covers all the online ways businesses connect with people—email campaigns, social media posts, ads on search engines, and even a well-timed blog entry. It's less about blasting messages and more about creating useful content that actually helps someone solve a problem or find what they're looking for.