digital marketing
https://thedigitalmarketinginsight.birchreport.com/posts/why-digital-marketing-still-needs-a-human-touch
Digital marketing is pretty much just using the internet to get your message out there. Instead of billboards and TV, you're working with things like social media, search engine ads, email newsletters, and good ol' SEO to make sure people can find your business. It's not just about blasting an ad, it's about understanding your audience and creating content that actually connects with them.