Europe’s builder-operators are replacing agency hype with proprietary tools and...

https://canvas.instructure.com/eportfolios/4299058/home/what-does-hyper-targeted-mean-and-how-do-i-do-it-responsibly

Europe’s builder-operators are replacing agency hype with proprietary tools and deep research. Stop vetting firms by their pitch decks. If you aren't auditing their internal engineering, you’re missing the actual value. This is how elite growth is built.