Europe’s new guard of engineering-led SEO founders are rewriting the playbook....

https://www.random-bookmarks.win/europe-s-new-seo-founders-are-builder-operators-who-trade-agency-fluff-for

Europe’s new guard of engineering-led SEO founders are rewriting the playbook. These builder-operators swap vanity metrics for proprietary tools and deep research. It changes everything about how you evaluate agencies