Europe’s new SEO founders are builder-operators treating search as a software...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

Europe’s new SEO founders are builder-operators treating search as a software problem. They lead with proprietary tools and rigorous data. If you’re still hiring agencies based on fluff instead of an engineering roadmap, you’re falling behind.