He Gets Us describes its approach as open and general

https://www.10tv.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc

He Gets Us describes its approach as open and general, inviting people to consider Jesus without tying the message to one denomination.