How a $150M Industrial Distributor Swapped Commerce Engines Without Halting Sales

https://www.runway-bookmarks.win/1-jamie-l-multichannel-manager-at-a-mid-size-apparel-brand

How ERP-driven catalogs and legacy commerce nearly shut down 24/7 sales NorthStar Industrial Distribution (name changed) is a $150 million B2B supplier of maintenance parts and fittings