How to Find Underserved Customer Groups in a Busy Market

https://growthhatch.alderbrief.com/posts/how-to-find-underserved-customer-groups-in-a-busy-market

When a market feels saturated, certain groups often get overlooked because their needs are smaller or harder to reach. Look for customers who combine existing products in unusual ways, who complain about workarounds, or who fit poorly into standard segments. Observing forums, social media threads, and support tickets can reveal repeated frustrations no one else is addressing. These clues point to real, underserved demand.