How Volkswagen's composable commerce shift exposed what really matters when launching into three markets at once

https://johnathanrcpw248.wpsuo.com/when-a-client-pushed-into-three-markets-at-once-how-the-zabka-netguru-rollout-collapsed-then-rebounded

Data shows multi-market launches are a multiply-failure risk — and the numbers don't lie The data suggests companies that attempt simultaneous launches across multiple countries or regions face an outsized chance of operational failure