Inconsistent business info confuses search engines and drives customers away....

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Inconsistent business info confuses search engines and drives customers away. When your NAP—name, address, and phone number—doesn't match across the web, Google loses trust in your location data and drops your rankings