Is Treating Incentives as Channel Add-Ons Holding You Back from Their Goals?

https://seo.edu.rs/blog/why-technical-decision-makers-at-mid-market-to-enterprise-retailers-whove-been-burned-by-inflexible-coupon-tools-before-struggle-to-trust-new-promotion-platforms-10922

Why Sales and Marketing Incentives Fail When Treated as Channel Add-Ons Many companies design incentives as afterthoughts for individual channels: a quota bonus for sales reps, an online referral credit for customers, a co-op marketing fund