Local citations play a significant role in local SEO, as they help build credibility and authority for your business

https://www.storeboard.com/blogs/ai-for-small-business/local-seo-vs-traditional-advertising-and-marketing-what-nj-companies-required-to-know/6278183

Local citations play a significant role in local SEO, as they help build credibility and authority for your business. Ensure your business information is consistent across various online directories to improve your search rankings.