Most SEO agencies hit a profit ceiling at 30% because they just sell labor....

https://star-wiki.win/index.php/My_agency_is_stuck_on_hours_billed:_How_to_break_the_utilization_trap

Most SEO agencies hit a profit ceiling at 30% because they just sell labor. Treat your agency like a lab instead by turning your workflows into internal software. That’s how you break the cycle and start hitting 70% margins.