Old school rank tracking is dead because it misses the reality of AI-driven...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Old school rank tracking is dead because it misses the reality of AI-driven search. We are seeing a 30% drop in CTR across EU markets as AI Overviews steal the traffic. Zero-click is now the norm