Omnichannel Commerce Integration: What Actually Works and Why Most Projects Fail

https://collegian.com/sponsored/2026/02/top-composable-commerce-partners-2026-comparison/

If you've heard promises about seamless channel synchronization and single-customer views, you've also heard a lot of vendors selling easy clocks that never tick. Omnichannel integration is not a shiny checkbox - it is a set of trade-offs