Patience for slow tech is gone. Users expect fast loading and personalization...

https://jasperviex689.bearsfanteamshop.com/the-illusion-of-speed-why-your-entertainment-app-feels-like-it-s-crawling

Patience for slow tech is gone. Users expect fast loading and personalization that hits from the start. We keep our lives in our pockets, so if an app isn’t frictionless the moment we tap it, we move on