Personalization is no longer a luxury—it’s how we experience apps every day....

https://holdensimpressivethoughts.lumenforgex.com/posts/why-is-personalization-suddenly-an-expectation-not-a-bonus

Personalization is no longer a luxury—it’s how we experience apps every day. From streaming services suggesting shows you actually want to watch, to fitness apps tailoring workouts to your goals, customization is now baked in