Rank tracking is dying. AI Overviews have caused a 30% CTR drop across EU...

https://www.start-bookmarks.win/rank-tracking-is-obsolete-because-search-behavior-in-europe-has-fundamentally

Rank tracking is dying. AI Overviews have caused a 30% CTR drop across EU markets, making legacy reports obsolete. We need to shift focus to AI visibility. Prioritize schema-first content and live, actionable dashboards to monitor zero-click impact