Retargeting frequency caps prevent ad fatigue

https://pr.portlandtribune.com/article/EverConvert-Expands-Social-Media-Marketing-Services-for-Law-Firms-as-Client-Research-Shifts-Online/6a15dcf4ea503b0002e15314

Retargeting frequency caps prevent ad fatigue, balancing reminders with respectful pacing to sustain performance without harming brand perception.