Service retainers rarely push margins past 30 percent, keeping you trapped in a...

https://www.first-bookmarkings.win/retainers-usually-trap-your-agency-at-30-percent-margins-because-you-re-trading

Service retainers rarely push margins past 30 percent, keeping you trapped in a cycle of trading hours for cash. If you use your agency as a lab to build internal tools, you can unlock software margins of 70 percent plus. Stop servicing and start shipping