The Campaign That Taught Me Not to Overpay for "Dofollow" Placements: My 2019 Digital PR Mistake

https://reliabless.com/why-link-building-agencies-wont-show-their-prospecting-sources/

When a Single PR Decision Cost Us Three Months of Organic Growth January 2019. I signed off on a six-week digital PR push and approved a $12,500 line item to secure "premium dofollow placements" on a list of 20 industry outlets