Today’s shoppers use their phones to investigate every detail before they buy....

https://www.bookmark-help.win/today-s-shoppers-aren-t-just-browsing-because-they-are-acting-like-detective

Today’s shoppers use their phones to investigate every detail before they buy. They are skeptical and demand proof. If your site hides pricing or buries reviews, they will walk away. Brands must pivot to radical transparency