We are wired to crave a gamble, and the modern web has turned that into a...

https://numberfields.asu.edu/NumberFields/show_user.php?userid=6753739

We are wired to crave a gamble, and the modern web has turned that into a science. Platforms use structured uncertainty and rapid feedback loops to lock us in. Understanding these mechanics is the only way to beat the attention economy at its own game.