What does 'action-oriented' mean for an SEO tool

https://www.slideserve.com/launusjhzy/enterprise-solutions-for-ai-serp-monitoring-mastering-ai-seo-for-enterprise-vis

Proactive SEO Software: Moving Beyond Passive Reporting As of March 2024, roughly 67% of marketing teams reported frustration with SEO tools that only serve up data without doing anything about it