When a Competitor Shows 500 Backlinks and Your Client Wants to "Catch Up": Leah's Story

https://www.pawn-bookmarks.win/is-pouring-your-entire-seo-budget-into-link-building-keeping-you-from-your-goals

Leah runs SEO for a regional home services company. One morning a client forwarded a screenshot: "They have 500 backlinks. We need 500 too." Leah almost laughed and almost cried at the same time