When AI Answers Replace Organic Results: A Growth Leader’s Guide to When—and How—to Stop Traditional Rank Tracking

https://devinwnpa312.theburnward.com/the-ethics-of-influencing-ai-recommendations

Set the scene: you’re the head of digital marketing for a mid-market SaaS company. Quarterly targets are set. Your team’s primary KPI has been organic sessions from target keywords, tracked with a familiar rank tracker