When an SEO Manager Tried to Boost CTR by Pushing for Top-3: Ben's Story

https://www.mapleprimes.com/users/andhonnoas

Ben was running SEO for a mid-sized e-commerce brand. For three years he did the usual: aggressive title rewrites, clickbait-y meta descriptions, and a steady stream of content updates aimed at the top slots. Traffic climbed, then plateaued