Why are canned RTD cocktails like espresso martinis showing up right next to...

https://smoothdecorator.com/how-do-i-explain-rtds-to-someone-who-thinks-they-are-just-seltzers/

Why are canned RTD cocktails like espresso martinis showing up right next to craft beer? It’s all about convenience and vibe. Picture grabbing a cold vodka soda for your backyard BBQ—no mixing skills needed