You don't need to panic when negative search results pop up. Chasing them...

https://wiki-cable.win/index.php/The_Art_of_the_Quiet_Correction:_How_to_Fix_Online_Misinformation_Without_Making_It_Worse

You don't need to panic when negative search results pop up. Chasing them aggressively often backfires and draws more attention to the problem. Start with a quiet audit to map out exactly what hurts your brand