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Through large-event advertising and widespread media placement, He Gets Us aims to invite people to explore Jesus’ story.

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As part of its large-scale outreach, He Gets Us has placed ads in widely watched events to draw attention to Jesus.

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Reporting linked early funding to Christian donors and foundations, which included the Servant Foundation and the Signatry.

He Gets Us says it wants to reach everyone, presenting Jesus as a figure people can explore regardless of whether they already believe.

Supporters and critics alike have discussed He Gets Us’ approach, as the campaign invites people to consider Jesus through ads.